Press Release 2 Draft: Image Management

Feb. 18, 2010
Burger Planet
635 Rose Park St., Green Bay, WI 78832
208-936-4266

Eat Great and Feel Great
Burger Planet has decided to help make America stronger and healthier with their new menu items.

GREEN BAY, WIS.- Burger Planet has recently added new menu items to assist their customers in living a healthier lifestyle. “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many,” said Burger Planet CEO James E Mullenbach lll.

Gerard Dubois, Burger Planet’s top chef, is excited to for the new changes coming to the menu. “In the past year, we added white meat chicken breasts to our menu. We offer consumers the option to buy the chicken breast wrapped in lettuce in case they are on a low-carb diet. They also can ask us to hold the mayo for a calorie reduction of 500 calories. None of our other competitors offers a similar entree." Customers will have their choice of apples, grapes, peaches, pineapple, or bananas. The company is excited because none of the competitors offer those types of fruits.

Jayne Petersen is a fitness expert who worked with talk show host Opal Whitcomb, has been hired by Burger Planet. The essential plan is to have Petersen assist in launching a comprehensive program to give guidance to those who are interested in taking advantage of eating healthy.

James E. Mullenbach l founded the Burger Planet in 1934. It has constantly brought great customer service and food to this ever changing world. Their whole goal is to give the customers what they want. It originated in Green Bay, Wis., and employs nearly 50,000 people.

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Tyson Ballard
Public relations representative
Tyson.Ballard@iconfitness.com