Just in time for the holiday cooking and entertaining season, Kraft Foods (NYSE: KFT) today announced new mobile offerings to give people meal planning solutions, whenever and wherever needed. Just one year after the launch of its iFood Assistant, the company is expanding the current application to include iFood Assistant 2.0 with enhanced content for iPhone and iPod touch users and iFood Assistant LITE for BlackBerry® and iPhone and iPod touch users. In addition, Kraft Foods is now offering enhanced mobile access to its Web sites to easily browse recipes with any Web-enabled phone.
What a good way for the PR group of kraft to help boost revenue. It also shows that Kraft wants to help their customers by making easier for them to eat healthy by not having processed food.
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