Friday, January 22, 2010
PR 2300:Red cross raises money for Haiti through text messages
I find it interesting that the American Red Cross raised $9 million in 3 days with their text message fundraising campaign. Studies show that its over $100,000 every hour. What I liked about this campaign is that it was extremely easy to donate. All you have to do is text "90999" and they will automatically charge $10 to your cell phone bill. My hat is off to whoever put this campaign together because it is truly a great cause and easy to donate.
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